Considered by many the highlight of our annual gathering, program summits immerse you in conversation and learning with colleagues focused on your kind of peer-to-peer fundraising.
Learn more about each summit and plan to attend the one that’s best for your P2P program:
Cycling Summit
A focused afternoon for leaders of cycling fundraising events.
Highlights include
What’s Going on? – Who’s up, who’s down and what is going on in the world of cycling fundraising? Summit moderator Gary Metcalf and Roger Mast of Cadence Sports examine the state of our industry.
Networking Exercises – Don’t miss the opportunity to talk (bike) shop with your cycling fundraising counterparts at dozens of organizations.
View from the Top: Pelotonia – Perhaps the most talked about new program of the last decade, Pelotonia has raised $100 million since launching in 2009. Pelotonia’s Director of Event Operations and Safety Kristopher Anderson describes the ride so far, how his team plans to move forward and lessons learned you can benefit from.
Program Profile: Tour de Pink – Moving from two to three events in 2016, YSC Tour de Pink has generated more than $7 million since 2004 for Young Survival Coalition. YSC’s Kay Pruett shares her organization’s “boutique” approach to cycling fundraising.
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DIY Fundraising Summit
A chance to network with and learn from peers in organizations capitalizing on participant-led, independent fundraising events.
Overview – Without a doubt, independent fundraising is the fastest growing and evolving sector in peer-to-peer fundraising. Summit moderator Charity Dynamics’ Donna Wilkins kicks off our gathering with a state of the sector review.
Program Insights: National Kidney Foundation – What’s the relationship between endurance and DIY fundraising? Hear how the National Kidney Foundation is using its endurance program as a base to create a robust DIY initiative from NKF’s Krystn Kuckelman.
Talk Among Yourselves – Networking exercises and group discussions provide an excellent opportunity to compare notes on winning in the endurance fundraising space.
Program Insights: Muscular Dystrophy Association – Few major nonprofit organizations have gone through as much reinvention in the last few years as MDA. Learn how that is playing out for the Your Way for MDA program from the association’s Natalie Stamer.
Program Insights: SOS Children’s Village – Just launched in 2015 #TeamSOS has enjoyed phenomenal success for an organization with no signature event experience. Hear how from SOS Children’s Villages’ Lora Sodini.
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Endurance Summit
A gathering of managers of programs that leverage third-party events – including marathons, triathalons, obstacle races, etc.
Highlights include
Industry Update – Armed with data from the Forum’s latest Top 30 Study, Summit Moderator Mandy O’Neill of ConnectedNonprofit sets the summit scene.
Program Profile: St. Jude Children’s Research Hospital – Brandon Wilmoth and his team manage a unique endurance fundraising program with their combination of an owned event (St. Jude Memphis Marathon Weekend) and third party event program (St. Jude Heroes).
Talk Among Yourselves – Networking exercises and group discussions provide an excellent opportunity to compare notes on winning in the endurance fundraising space.
The Event POV: Bank of America Chicago Marathon – Since 2002, the Chicago Marathon’s charity program has raised well over $130 million. Sandhya Krishnan, Chicago’s charity program point person, will explore the evolving nature of charity/major event relations and offer tips on endurance fundraising.
Insider Insights: MDA Team Momentum – A 15-year endurance fundraising veteran, Alison Maybury’s latest challenge is a start-up with aggressive goals for MDA. Alison will share strategies she considers key to growth in this competitive environment.
Better Copy = More Participants – Get a short, but powerful course on making your endurance fundraising recruitment communications work much harder for you from ConnectedNonprofit’s Mandy O’Neill.
Your Endurance Portfolio The Realbuzz Group’s Nick Hollowood shares new opportunities.
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Proprietary Program Summit
An opportunity to meet and network with leaders of proprietary walks, runs and other activities.
Highlights include
What’s Next? What’s next for traditional and next wave proprietary programs? Armbruster Consulting Group’s Rachel Armbruster offers predictions.
Finding Your Event Audience in a Digital Age – Event 360’s Jim Hennessey and the Multiple Sclerosis Society’s Rachael Nuwash explore digital strategy, social media tactics, and on-event social execution that helped grow the MuckFest MS series by 25%+ in 2015.
Empowering Staff and Volunteers Through Online Community – Facilitating idea sharing and training have been major success factors for the Walk to End Alzheimer’s. Get insights into fostering collaboration from the Alzheimer’s Association’s Wendy Folk-Vizek and Small World Labs’ Michael Wilson.
Identifying Your Key Participant Audience – To grow your P2P event, you need to know who your most valuable participant is and where to find them. A small-group exercise will help identify your “one” participant and generate tactics to find and retain them through marketing and social activation.
Connecting On The Big Day – Creating a quality event day experience may be your #1 participant retention tool. Eventage’s Matt Glass will give you a critical checklist of event day dos and don’ts. The ALS Association’s Allison Lardner shares the impact these strategies have had on The ALS Walk.
Developing Corporate Partnerships that Resonate with your Supporters – Amy George, Senior VP of Giving and Marketing for Mothers Against Drunk Driving and Andrea Frieder of DonorDrive Peer-to-Peer Fundraising explain how a well-aligned corporate partnership enhances the missions of both the nonprofit and the company. As example you’ll hear the story of how MADD partnered with ride-sharing services in a relationship that includes employees fielding teams in Walk Like MADD walks, holiday campaigns that offer rides and take donations for MADD and more. You’ll get an understanding of how to choose a corporate partner that aligns with your organization and the benefits this partnership can bring to your walks and every aspect of your mission.
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