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2,200 People Walk 50km to Aid Poor Kids

SHANGHAI (April 22, 2012) — More than 2,200 people walked 50 kilometers in the city as part of a charity project that raised 1.66 million yuan (US$268,522), primarily to benefit poverty-stricken students in China. The event, the One Egg Project, had participants bet with their friends and relatives that they could complete the hike. The participants were required to complete the task to win the bet and have the pledges go to the charity.

Published in the Shanghai Daily on April 22, 2013

Filed Under: Industry Coverage, Industry Players, Peer-to-Peer Fundraising in the News

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