UPCOMING WEBINAR

Inside The Numbers: 2024 P2P Top Thirty & Benchmarks

The numbers tell the story. With another benchmark study comes new data to help define the trajectory of our industry. Join the P2PPF & Streetlight Digital teams for a 45-minute deep dive into the data behind the Top 30 U.S. & Canadian programs and exclusive benchmarking insights from 140+ peer-to-peer programs. We’ll break down the key metrics that matter most, helping you assess and elevate your own program’s performance.

Key insights include:

📊 Year-over-year revenue & participant growth trends
🔍 Data breakdowns by event category & size
🚀 Impact of marketing investment on participation growth
📈 Historical industry trends
💡And more…

Don’t miss this inside look at the numbers driving the industry forward!

SPECIAL BONUS: All registrants will receive a copy of the U.S. & Canadian datasets as a benefit of their webinar registration, a valuable resource for benchmarking your efforts.

This webinar recording is free to P2P Forum Members or $99.

The 2024 P2P Top 30 & Benchmark Study is sponsored by

Speakers

Marcie

Marcie Maxwell

Managing Director,
Peer-to-Peer Professional Forum

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.

Natalie Stamer

Co-owner and Managing Partner,
Streetlight Digital

Natalie has worked on behalf of nonprofits throughout her career, starting with the St. Baldrick’s Foundation. While there, she oversaw the marketing, communications, and online fundraising strategy and execution, including the development of their website and custom-built P2P platform. During her 12-year tenure, the Foundation grew from a handful of events raising $300K into a worldwide phenomenon, raising more than $38 million/year.

Natalie then took a role with the Muscular Dystrophy Association as VP of Digital, Content Marketing, and Online Fundraising overseeing the digital marketing team as well as the direct response and donor care teams.

Since Streetlight Digital was founded nearly eight years ago, she has had the honor of working with some of the most well-respected nonprofits in the industry. The unique overlap of marketing and fundraising knowledge of the Streetlight team allows them to provide full-spectrum support – helping nonprofits turn casual donors into lifelong supporters and one-time participants into brand advocates for consistent growth.