Stories raise more than twice as much as statistics alone, according to a Psychology of Giving study out of Stanford.
And your peer-to-peer event emails are the perfect vehicle for telling those stories.
If you joined the P2P Forum webinar Double Your P2P Fundraising Results by Telling the Right Stories, the Connected Nonprofit’s Mandy O’Neill offered her formula for telling effective stories in your marketing materials.
And she’s offered a free worksheet to help P2P professionals to identify and share those stories.
Click here to download this excellent free resource.