By definition, “delta” means change, and with the emergence of the COVID-19 delta variant, many in-person peer-to-peer events are having to make a quick pivot for the fall 2021 event season. In addition to rethinking the participant experience and budget forecasts, organizations must also support both their employees and volunteers through yet another change.
Hear from Marisa Hull, Vice President of Bike MS at the National MS Society, and Kevin McMahon, Director of Peer-to-Peer Fundraising at Children’s Hospital of Philadelphia, on how they are navigating these changes, both internally and externally, for their fall 2021 event season and beyond.
Speakers
Marisa Hull, Vice President for MS Bike, The National Multiple Sclerosis Society
Marisa Hull has spent 10 years leading some of the top 10 peer-to-peer programs in the country. She is currently the Vice President of Bike MS at the National Multiple Sclerosis Society, where she leads the largest bicycle fundraising series in the nation. Marisa’s passion is bringing people together with a common purpose through great experiences.
Kevin McMahon, Director of Peer-to-Peer Fundraising, Children’s Hospital of Philadelphia
Kevin McMahon is the Director, Peer to Peer Fundraising at Children’s Hospital of Philadelphia. In his current position Kevin leads peer-to-peer fundraising events that generate upwards of $4.5M annually through eight mass-market events. Over the past three years through strategy alignment, the team has achieved significant fundraising growth focusing on visual storytelling, intentional targeting, and concentrating on the overall donor experience.