Season 1 | Episode 12: Harnessing The Power Of Community Ambassadors with Movember’s Brittany Veneris

In our Season 1 finale, Movember’s Brittany Veneris stops by “The P2P Soapbox” to talk about how Movember empowers its community and university ambassadors to drive program growth

Seasoned P2P fundraisers, especially those working in the world of in-person events, recognize the tremendous significance of a highly engaged and goal-oriented volunteer committee. These dedicated individuals play a pivotal role in recruiting our teams, fostering connections with sponsors, and assisting in the seamless execution of event day logistics.

However, when it comes to digital-first P2P fundraising campaigns, the idea of empowering volunteer leadership is often overlooked. Many organizations tend to view these fundraisers as independent, do-it-yourself (DIY) initiatives, with limited connection among them.

So what would happen if we applied our best practices for working with local volunteer leaders to our digital-first campaigns? Local ambassadors can not only extend the campaign’s reach but also enhance its authenticity, foster a sense of community and strengthen the overall impact.

On our Season 1 finale, P2PPF’s Marcie Maxwell sits down with Brittany Veneris, US Director of Fundraising for Movember, one of the peer-to-peer industry’s most unique fundraisers. Together, we’ll discuss how Movember has built a global network of community ambassadors to drive its annual peer-to-peer fundraising campaign. Brittany shares how the simple idea of a mustache-growing contest has grown into a global men’s health movement, raising more than $1B in the past 20 years.

In today’s episode, we’ll also explore:

– How Movember strikes a balance between its fun marketing persona with its serious mission
– Setting goals and expectations with volunteer fundraisers
– Unique messaging strategies to engage male fundraisers

Mentioned Links
Movember
On Social: Facebook, Instagram, TikTok, YouTube & Twitter/X

Stay Connected on LinkedIn
Connect with Brittany
Connect with Marcie
Connect with the Peer-to-Peer Professional Forum

Podcast Guest

Brittany Veneris is the US Director of Fundraising for Movember where she is responsible for all fundraising income streams, revenue diversification and growth across the United States. Additionally, she is a member of various global working groups for the wider Movember organization where she is supports developing and executing the worldwide communication and engagement strategy for all Movember supports across all engagement channels year-round. Brittany is passionate about establishing strong, long-lasting relationships with supporters to aid in building strategies that create positive customer experiences, which benefit the organization’s bottom line.

Podcast Host

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.