Peer-to-Peer Professional Forum

Peer-to-Peer Fundraising

In our Season 3 premiere, Scott & Katy Freitag, winners of the 2024 Cash, Sweat & Tears Award, join the podcast along with their staff partner, Tracy Cameron, from ZERO Prostate Cancer to share their momentous fundraising achievements

As peer-to-peer leaders, we dedicate considerable effort to planning events, building resources, and crafting communications—all aimed at inspiring our constituents to fundraise. Our systems are designed to facilitate mass participation.
 
But what happens when an individual reaches out with their own ambitious fundraising goals, seeking to go above and beyond for your cause? If we handle these “lightning in a bottle” moments with care, they can offer profound opportunities for stewardship, storytelling, and mission-building.
 
In the first episode of Season 3, P2PPF’s Marcie Maxwell is joined by Scott and Katy Freitag, recipients of the 2024 Cash, Sweat & Tears Award, presented at the 2024 Peer-to-Peer Professional Forum Conference in Philadelphia. With Scott cycling and Katy driving an RV, the couple recently completed an 11,000-mile bike journey across the U.S., raising funds for several organizations, including ZERO Prostate Cancer. We are also joined by their staff partner, Tracy Cameron, ZERO’s Upper Midwest Chapter Director.
 
Scott and Katy will share stories from their journey, including how they stayed motivated, their proven best practices for fundraising, and what they sought in a charity partner. Tracy will discuss how the ZERO team supported their yearlong efforts and how they leveraged Scott and Katy’s story to advance their mission.
 
Additionally, this episode will cover:
  • – Lessons for supporting exceptional fundraisers
  • – Parallels between endurance challenges and fundraising
  • – Strategies for sustaining momentum throughout a lengthy campaign
 
Mentioned Links
 
Stay Connected on LinkedIn
 

Podcast Guests

Scott Freitag

2024 Cash, Sweat & Tears Award RecipienT

Scott retired after 37 years with the United States Post Office, the last several in management including Postmaster of Park Rapids, MN. He retired to follow his dream of cycling around the perimeter of the United States while he fights aggressive metastatic stage 4 prostate cancer and raises awareness and donations for the two causes that have greatly impacted his life. When Scott was being treated with chemotherapy his son Benny died of suicide from schizophrenia. The milesformoney journey was born. In June of 2024, after one year of cycling, Scott successfully completed an almost 11,000-mile charitable bike ride for the benefit of two non-profits, zero prostate cancer and schizophrenia & psychosis action alliance. Details can be found on website: milesformoney.org Scott resides with his wife Katy in Nevis, MN, and he has four children, two grandchildren and 2 stepchildren.
Envelope

Katy Freitag

2024 CASH, SWEAT & TEARS AWARD RECIPIENT

Katy has practiced law for 35 years, the last 20 in her own practice Bloomquist Law Firm, PLLC with a focus in equine and small business representation. Katy supported Scott in the milesformoney journey by practicing law from the RV, as well as driving the RV for SAG support, devising the bike routes, obtaining the camp reservations, planning and making the nutrition, daily interviewing of Scott on social media, drafting a weekly blog, (milesformoney.org/blog,) handling the public relations, pursuing the fundraising, scheduling appearances, and pretty much all the logistics.
 
Katy is a long time Rotarian, Past President with Chaska Rotary, and now an active Rotarian with Park Rapids Rotary. She loves spending time with family, starting with husband Scott, and her children, step children, grandchildren, as well as training and competing in Ironman triathlons (2.4 mile swim, 112 mile bike, 26.2 mile run) and riding her Thoroughbred horse Greeley.
Linkedin Envelope

Tracy Cameron

Upper Midwest Chapter Director, ZERO Prostate Cancer

Tracy joined the ZERO team from Us TOO International, where she served as the office manager. Tracy may be a familiar face for our ZERO Family in Chicago, where she has served as the Chicago Run/Walk Race Director for over a decade.

Tracy has been working with prostate cancer patients for over 20 years in the medical field and has been involved in many steps of a patient’s treatment process, from being a support system when receiving a new diagnosis and guiding patients through critical decision-making processes to assisting with biopsies and holding patients’ hands while they are in hospice, Tracy has truly firsthand seen the impact that prostate cancer can have. She knows the importance of ending the disease and looks forward to the day when the number of prostate cancer deaths is zero.

When she’s not taking the Midwest by storm and building relationships with patients and their loved ones, you can catch Tracy spending time with her three daughters — even though oftentimes she’s just their personal chauffeur. We know parents everywhere can relate!
Linkedin Envelope

Podcast Host

Marcie

Marcie Maxwell

Managing Director, Peer-to-Peer Professional Forum

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.

Linkedin Envelope