Season 3 Episode 2: Tapping Into The World of Gamers, Streamers & Influencers with Stand Up To Cancer’s Andy Steig

Stand Up To Cancer’s Andy Steig joins the podcast this week to share how his team is engaging streamers & influencers to drive their P2P growth

It’s no exaggeration to say that livestreaming and influencer marketing have revolutionized both the entertainment industry and consumer behavior. With the advent of new technologies and the rise of content creators, many nonprofits are grappling with how to integrate these innovations into their fundraising efforts.

While content creators present an exciting opportunity to reach new audiences for P2P fundraising, a closer look reveals that the fundamentals remain familiar. Streaming campaigns share core elements with traditional fundraising events—empowerment, inspiration, recognition, and calls to action. These campaigns demand the same level of engagement, resources, and support, even if they are delivered through different channels.

In the episode, P2PPF’s Marcie Maxwell is joined by Andy Steig, Stand Up To Cancer’s Influencers & Gaming Community Director. Andy will share stories of how his organization launched its influencer & streaming initiative in 2019 and how it has evolved over the past five years. Together, we’ll dig into strategies for recruiting and retaining content creators to support your mission, as well as how to build solid collaborations between influencers, brands and your nonprofit.

Additionally, this episode covers:

Building community among streamers & influencers
How to measure success within a streaming or influencer campaign
Tips for piloting your first streaming campaign

Mentioned Links

Stand Up To Cancer
Up2Us campaign

Stay Connected on LinkedIn

Connect with Andy
Connect with Marcie
Connect with the Peer-to-Peer Professional Forum

Podcast Guest

With over 15 years of combined experience in entertainment and gaming, Andy Steig has carved a niche in the realms of film production, reality TV producing, gaming media, and philanthropy work. His journey led him to Stand Up To Cancer (SU2C), where he leads the development and implementation of its streaming and content creator programs–engaging gamers, streamers, content creators, and brands across multiple platforms, from Twitch and TikTok to YouTube. Andy’s expertise over the last five years has been instrumental in creating innovative avenues for fundraising and awareness focused on collaborating with creators and brands to underscore the significance of influencer marketing in the nonprofit sector. His unique approach has not only helped in supporting cancer research through diverse methods, but also in elevating the importance of digital influence in philanthropic efforts.

Podcast Host

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.