Season 3 Episode 9: Confronting Societal Stigma Through P2P Fundraising with Shatterproof’s Shannon Greene

In our Season 3 finale, Shatterproof’s Shannon Greene shares her insights into the unique challenges of fundraising for a cause that carries societal stigma.

Peer-to-peer fundraising inherently involves a degree of vulnerability—sharing your personal story and hoping others will respond with support and donations. But what happens when the story is difficult to tell? When the cause itself is stigmatized? Or when you’re unsure how your loved ones will react?

This week on the P2P Soapbox, Shannon Greene, representing Shatterproof, joins us to explore these critical questions. She sheds light on the distinct hurdles nonprofits tackling issues like substance use disorder face in peer-to-peer fundraising and beyond. Shannon shares actionable strategies for breaking through societal biases, fostering safe and welcoming event environments and building trust with donors.

You’ll also hear insights on:

– Creating an engaging community experience
– Equipping your staff with the tools and confidence needed to build meaningful connections and navigate stigma effectively
– Understanding a participant’s motivation and goals for their support

Mentioned Links

https://www.shatterproof.org/
http://shatterproofwalk.org/
On Facebook (@ShatterproofHQ), X (@shatterproofHQ), and Instagram (@weareshatterproof).

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Podcast Guest

Shannon Greene (she/her) serves as the Vice President of Peer-to-Peer Fundraising at Shatterproof where she leads the strategic development and expansion of peer-to-peer programs including Shatterproof Walk, Endurance Events, and DIY Programs.

Shannon has dedicated her career to serving nonprofits committed to affecting change and improving lives. Her work has focused on developing fundraising campaign strategies, corporate development, donor experience, and leading highly effective staff and volunteer teams to drive revenue growth. For more than 17 years, Shannon served in development leadership positions at the National MS Society where she contributed to revenue growth in support of ending multiple sclerosis. Most recently, she served as the Associate Vice President of Walk MS, a Top 30 P2P program.

In her work and life, Shannon is motivated by envisioning a brighter future, connecting the dots with data and bringing those visions to life. She thrives on engaging, energizing and empowering individuals to deliver tangible results all while highlighting and leveraging their unique strengths. In her down time, she is most likely to be found hiking in NC with her dog and wife, taking in some form of live music, or doing landscaping at her home in Durham, NC.

Podcast Host

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.