Join us for an engaging session with Tatango and the Alzheimer’s Association where we’ll uncover how successful peer-to-peer (P2P) event programs are revolutionizing recruitment with text messaging. Learn how this channel is outperforming traditional methods like email and delivering measurable results.

Key takeaways include:
– Recruitment Excellence: Real-world examples of high-performing recruitment messages that drove more registrations compared to complementary emails.
– Strategic Segmentation: Proven techniques to segment audiences effectively, ensuring the right message reaches the right participant.
– Timing Tactics: How optimal timing and strategic follow-ups convert lapsed participants and inspire personal donations during registration.