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PMC Kids Rides

PMC Kids Rides became an official PMC program in 2005 as a way to include young cyclists in the Pan-Massachusetts Challenge mission – raising money for cancer research and treatment at Dana-Farber Cancer Institute through its Jimmy Fund. The program engages youth in philanthropy, instills the value of working for the benefit of others, and promotes athletic fitness and physical activity.

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Filed Under: Industry Coverage, Industry Players, Strategy

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