Bike for the Brain (B4B) is a mechanism to bring a wide variety of people together to work toward increased understanding about brain-based illnesses that have emotional and behavioral symptoms. The event will involve activities to encourage people of all ages to come together, have fun, and learn. The hope is that, someday, so-called “mental” illness will be brought into the public forum in a way that reduces stigma. This will allow people affected by these illnesses to come forward earlier for support and treatment. Earlier intervention will lead to more effective care and more complete recovery.