Original Broadcast Date: November 21, 2019
Holland Bloorview Kids Rehabilitation Hospital Foundation did not have a formal peer-to-peer fundraising program prior to launching its start-up do-it-yourself campaign, Capes for Kids, in 2017.
But even with a modest program budget and a limited staff, the hospital has been able to build Capes for Kids into a highly successful campaign.
Now in its fourth year, Capes for Kids has raised $1.7 million for the hospital — and it has helped build important connections with new donors and corporate supporters.
Sarah Barker, vice president of public engagement for Holland Bloorview Rehabilitation Hospital Foundation, will share how her organization has been able to create and sustain a successful DIY campaign from scratch.
You’ll learn how to:
- Build powerful relationships with companies that are looking to support good causes;
- Create effective, highly-engaging DIY marketing on a limited budget;
- Establish ongoing relationships with DIY fundraisers and their donors.
PRICE: $99 or FREE for Peer-to-Peer Professional Forum members
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