PledgeIt Leadership Spotlight: Peer-to-peer fundraising is a method of fundraising that leverages your supporters to fundraise on your behalf. It’s
Finding and Reaching Your Audience in a Digital Age
If you don't know your audience, it's difficult to build an effective peer-to-peer fundraising campaign, says Jim Hennessey, director of consumer
Gap Between P2P Goliaths and Davids Shrinks
Increased competition and better tools have helped smaller peer-to-peer programs become more effective, The Nonprofit Times reports. The report,
Smaller Charity Walks See Gains; Big Events See Declines
Many of the nation's largest peer-to-peer fundraising programs have seen their revenues decline over the past decades while a number of smaller,
More Charities See Significant Revenue From Peer-to-Peer Fundraising
While some of the nation's largest peer-to-peer fundraising events — runs, walks, and rides among them — are struggling to compete with newer,
Smaller Charity Walks and Runs Report Gains; Big Events See Declines
Some of the largest charity walks and runs continued to see large drops in revenue in 2015, while smaller, so-called peer-to-peer fundraising drives
Top Peer-To-Peer Events Struggling, Down 7.7%
Many of the nation’s leading peer-to-peer fundraising programs had significant declines on returns during the past decade. The trend, coupled with an
For P2P Fundraisers, Strategy Should Outweigh Tactics
Shana Masterson, a senior consultant at Blackbaud and an expert on peer-to-peer fundraising, penned an interesting piece that reminds P2P fundraisers
New Study Explores Importance of Recognition in Fundraising
There are two types of peer-to-peer fundraisers: those who seek recognition and those who don't. And according to a new study by Turnkey, those who