As the population grays, seniors are playing a bigger and bigger role in online fundraising. According to recent numbers from Dunham and Company,
Chart: Ice-Bucket Challenge Is a Boon to the ALS Association
The ALS Association's ice-bucket challenge—which encourages donors to challenge their friends to donate to the organization or dump ice water over
Don’t be so quick to throw cold water on the Ice Bucket Challenge
The Ice Bucket Challenge has been criticized for “slacktivism,” social media petitions and stunts that allow people to feel good about getting
3-Day March Aims to Raise $1-Million for Nonprofit-Power Movement
Dan Pallotta, the former charity-events organizer who has been working to ignite a sort of nonprofit-power movement, announced that he has helped
WCBS Interview with Joe Connolly about the Ice Bucket Challenge
Original air date - August 19, 2014 https://vimeo.com/106191086
Charities Seek Their Own Ice Bucket
The Success of the ALS Challenge Has Other Nonprofits Hoping to Capture the Viral Wave The runaway success of the ice-bucket challenge—garnering as
The Remington Great Americans Shoot To Raise $1MM For Special Forces Charitable Trust
The Remington Great Americans Shoot (RGAS) announces its inaugural kick-off event September 20, 2014 at the Cypress Valley Shooting Preserve just
Why ‘Run, Walk, Bike’ For A Cure Brings In The Big Bucks
Ross Reynolds talks to Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University, about the trend of
A Viral Sensation: The “Ice Bucket Challenge”
Have you been wondering why everyone on Facebook, Twitter and Instagram is pouring ice cold water on their heads? A rash of broken air conditioning