Best Practices

Do your events raise awareness, but no money? Are you struggling to turn participants into fundraisers? Event 360 recommends four steps to move the

The Latest Academic Research on Events Fundraising Reported by Michal Ann Strahilevitz Research from Princeton University suggests that the

If you see a bandaged, bleeding, limping group of zombies walking toward you on the street in October, know this: they’re probably supporting a local

Tapping into the passion people have for their pets, an increasing number of nonprofits are creating fundraising dog walks that are either stand alone

Work by Wendy Liu and Jennifer Aaker (2008) reveals that first asking individuals to think about “how much time they would like to donate” to a

The P2P's Academic Advisor Michal Strahilevitz, chaired associate professor of marketing at Golden Gate University, shares highlights of "A Race to

A study by University of Pennsylvania researchers suggests that "thon" fundraisers should stress personal connections to the cause in their appeals,

Reminiscing about times past can stir up pleasant feelings of nostalgia. But nostalgia increases charitable intentions as well as actual charitable

This Chronicle of Philanthropy article provides nonprofit managers with insights into protecting volunteers and employees who have been directly