Resources

Individual fundraisers are the basic building blocks of athletic fundraising events, but recruiting teams multiplies your fundraising by a huge

There’s an old axiom in sales: it’s easier to sell something to someone already buying from you than it is to find new customers. An existing

Generally, 20% of your participants are generating 80% of your donations. The underperforming 80% are the ones that need to be trained. Every

Before you decide whether a walk, a marathon training program or a hike in the Himalayas is the best type of event for your organization, it is

Testing email copy can make a significant difference in the success of your thon participant recruitment and fundraising campaigns. Copy testing

A charity walk or run raises money for a good cause by capitalizing on people's desire to help as well as get in shape. And there are any number of

In August 2009, Convio published "A Race Against The Clock", a paper featuring 12 insights into maximizing the fundraising success of event

The American Institute of Philanthropy's Watchdog Report explains how flawed methodology doomed a Charity Navigator study of special events