The top thirty “athon” programs generated more than $1.76 billion in gross revenue for charity last year, up from $1.64 billion in 2007, the council’s
2007 Run Walk Ride 30 Overview
Run Walk Ride Fundraising Council Study of 30 Top-Producing Athletic Events shows 12.1% revenue growth to $1.64 billion in 2007. ATHLETIC EVENT
2006 Run Walk Ride 30 Overview
Run Walk Ride Fundraising Council Study Finds 30 Top-Producing Athletic Events Generate over $1.4 Billion Annually for Sponsoring Nonprofits. New
Charity Navigator Special Events Study
In May 2007 Charity Navigator issued a study on the fundraising efficiency of special events -- everything from galas to endurance runs. Although it
Turn Your Awareness Event Into A Fundraising Event
Do your events raise awareness, but no money? Are you struggling to turn participants into fundraisers? Event 360 recommends four steps to move the
Tougher Events Yield Bigger Donations: Princeton Study
The Latest Academic Research on Events Fundraising Reported by Michal Ann Strahilevitz Research from Princeton University suggests that the
Is There A Zombie Walk in Your Future?
If you see a bandaged, bleeding, limping group of zombies walking toward you on the street in October, know this: they’re probably supporting a local
Dog Walks Raise Funds for Animal and Health Groups
Tapping into the passion people have for their pets, an increasing number of nonprofits are creating fundraising dog walks that are either stand alone
Academic News You Can Use: Today’s Volunteer, Tomorrow’s Donor
Work by Wendy Liu and Jennifer Aaker (2008) reveals that first asking individuals to think about “how much time they would like to donate” to a