The P2P's Academic Advisor Michal Strahilevitz, chaired associate professor of marketing at Golden Gate University, shares highlights of "A Race to
The Power Of Encouraging Fundraisers To Share Personal Stories
A study by University of Pennsylvania researchers suggests that "thon" fundraisers should stress personal connections to the cause in their appeals,
(Mis)Understanding Special Events: American Institute of Philanthropy
The American Institute of Philanthropy's Watchdog Report explains how flawed methodology doomed a Charity Navigator study of special events
2006 Run Walk Ride 30 Overview
Run Walk Ride Fundraising Council Study Finds 30 Top-Producing Athletic Events Generate over $1.4 Billion Annually for Sponsoring Nonprofits. New
Academic News: Nostalgia Can Increase Charitable Giving
Reminiscing about times past can stir up pleasant feelings of nostalgia. But nostalgia increases charitable intentions as well as actual charitable
Charities Can Minimize the Strain on Volunteers Too Close to a Cause
This Chronicle of Philanthropy article provides nonprofit managers with insights into protecting volunteers and employees who have been directly
10 Best Practices for Matching-Gifts Success
At Blackbaud's annual bbcon earlier this week, Blackbaud Chief Scientist Chuck Longfield gave an overview of matching gifts and provided best
7 Drivers to Increase Sponsorship Value with Consumers
American companies investing in sponsorships can take a page from a Canadian study by TrojanOne and Ipsos Reid designed to measure the ability of a
New Study Shows ‘Thon’ Programs Offer Powerful Benefits for Corporate Sponsors
Of the top 25 properties that created strong emotional connections with sponsors, 24 were charities Demonstrating value and return on investment when