Convio’s Event Fundraising Benchmark Study Showcases Nonprofit Success

Convio, Inc. released its annual Peer-to-Peer Event Fundraising Benchmark™ Study during the company’s annual Nonprofit Summit in Baltimore, MD. The benchmarks offered in the study reflect in-depth research of 48 different nonprofit organizations and more than 1,800 fundraising events in the United States and Canada which utilize Convio TeamRaiser™. Collectively these nonprofit organizations raised more than $1 billion through event fundraising in 2010. The report provides information that nonprofits can use to measure their success as well as learn about trends and best practices in event fundraising that they can leverage, adapt and use to increase the number of participants and funds raised through peer-to-peer fundraising events.