2015 Conference Program

Wednesday, February 25

7:30 am – 8:00 am
Exhibit Hall Breakfast

8:00 am – 9:50 am

Morning Plenary

Program Spotlight: charity: water
No one celebrates birthdays like charity: water. Moving celebrities and regular folks to donate birthdays to fund water access projects is the group’s core fundraising program. Supporter Experience Manager Kaitlyn Jankowski describes how impact reporting, extreme transparency and a 100% giving model fuel the group’s growth.

Peer-to-Peer Psychology
Data analysis tells us how participants act. Psychology tells us why (as in “why does a registration fee depress fundraising?”) This introduction to the psychology behind fundraiser behaviors by Turnkey’s Katrina VanHuss and neuropsychologist Otis Fulton will empower you to generate greater short- and long-term results.

The Pursuit of Growth
Overall giving to charity is nearly flat, but you’re expected to bring in more peer-to-peer revenue each year. Where will it come from? Blackbaud’s Amy Braiterman explores this critical topic with National MS Society’s Betty Ross and the Alzheimer’s Association’s Wendy Folk Vizek.

9:50 am – 10:15 am
Exhibit Hall Break

10:15 am- 10:45 am
Inspiration from Down Under
Australia is a hotbed of peer-to-peer fundraising creativity.  Kate Van de Peer, Steptember campaign manager for the Cerebral Palsy Alliance, shares lessons learned from her initiative as well as other Aussie inventions such as Dry July and Febfast.
11:00 am – 12:00 pm
Breakout Sessions – Choose from the following:

• Acquisition, Recruitment & Retention
  Committed supporters who are willing to take action on your behalf are the lifeblood of any successful peer-to-peer fundraising program. Plenty’s Meghan Dankovich shares ways to find and draw new fundraisers to your programs and keep them engaged year after year.
• Participant Journey Mapping – The Path to Higher Revenue
  Multi-channel marketing offers multiple ways to engage peer-to-peer fundraisers – and to the possibility of losing them in a web of disjointed communications. In this interactive session, hjc’s Heather McLean and Oracle’s Brian Walsh share donor experience mapping techniques that will improve your program’s results.
• Tap the Power of P2P Video
  Online, offline, short form, long form, professional or homemade, organizations are using video to increase reach, engagement and fundraising performance. Eventage Creative Director Matt Glass screens some of the best and provides tips on harnessing video’s power.

12:00 pm – 12:30 pm
Exhibit Hall Reception

12:30 pm – 1:45 pm
Lunch & Learn – Video Gaming: The Next Frontier?
Video gaming’s growth as an activity and spectator sport is breathtaking. Get the inside scoop on this sector and Extra Life, peer-to-peer fundraising’s largest video gaming program from Children’s Miracle Network Hospitals’ Jeromy Adams.

Lunch & Learn sponsored by
1:45 pm – 2:15 pm

Exhibit Hall Break

2:15 pm – 3:15 pm
Breakout Sessions – Choose from the following:

• Event Experience Investments That Pay
  Trendy events compete for new participants. Long-time supporters often feel they’ve “been there, done that.” Explore ways to give walks and runs more appeal to newbies and veterans alike with Susan G. Komen’s Chrissy Matthews and Event 360’s Ali Finkel.
• The Lightening Round
  In this high-energy session, peer-to-peer veterans from the Morris Animal Foundation, Team Fox, American Foundation for Suicide Prevention and Canadian Cancer Society get ten minutes to share one big idea that will empower you to achieve greater success in 2015.
• Seven Genius Copy Tips That Will Boost Your 2015 Fundraising
  Simple tweaks to your recruitment emails, landing pages, fundraising emails and social media can make a huge difference. You’ll leave this hands-on class led by ConnectedNonprofit’s Mandy O’Neill with powerful copy that will improve your 2015 results.

3:15 pm – 3:30 pm
Exhibit Hall Break

3:30 pm – 4:00 pm

Closing Plenary

Lessons from the Ice Bucket Challenge
What are the most important lessons for peer-to-peer fundraisers from the Ice Bucket Challenge? The ALS Association’s Lance Slaughter ventures beyond the hype with Armbruster Consulting Group’s Rachel Armbruster (an architect of the high-profile LIVESTRONG bracelet campaign.)

4:15 pm
Adjourn