Leading into breast cancer awareness month, Healthy Ones® and retail partner Albertsons motivated hundreds of Boise State Bronco’s fans to raise $10,000 for the Breast Cancer Research Foundation (BCRF). The Healthy Ones “Pedal for a Great Cause” event was held in front of Albertsons Stadium in Boise, Idaho prior to the Broncos home game versus Louisiana-Lafayette.
Boise State Bronco football fans were joined by local celebrities at an open-to-all, high-energy pedal event hosted by Healthy Ones, the makers of lean, lower sodium and heart healthy deli meats, and Albertsons. Fans pedaled on more than 20 stationary bikes located outside the stadium and were led by a professional instructor.
The event is part of the Healthy Ones’ “You Can” campaign that empowers consumers to make positive changes in their lifestyle and diet.
For each minute pedaled by a participant, a $5 donation was made, by Healthy Ones, to BCRF up to $10,000. That goal was reached at the end of two hours with a check presentation made after the third quarter of the Broncos game.
Click here to read the full September 25, 2014 press release.