Peer-to-peer fundraisers are increasingly using online video as a tool to help them mobilize supporters and raise awareness for their campaigns.
Some are poignant. Others make us laugh. All of them have the power to inspire supporters to raise money and spread the word about our work.
What makes an effective peer-to-peer fundraising video?
Over the coming weeks, we’re going to set out to answer this important question — and help you develop better videos — by collecting examples of some of the best in peer-to-peer video and talking to the people who helped create them.
We’ll also be cataloguing these examples in one place, so you can gain inspiration as you create your next campaign video.
But we can’t do it alone.
We need your help in unearthing the very best videos. If your organization — or one of your fundraisers — has created a peer-to-peer fundraising video, please share it with us in the comments section or send it directly to me at peter@peertopeerforum.com.
This should be a fun and interesting project. I look forward to seeing your best videos.
To get us started, here’s the incredibly moving video that was created by this year’s Cash, Sweat & Tears Award Winner Anthony Carbajal, which raised more than $3.8-million for ALS research.
— Peter Panepento