The ALS Association’s ice-bucket challenge—which encourages donors to challenge their friends to donate to the organization or dump ice water over their heads—has already raised more money twice the $19.4-million the nonprofit raised in 2013.
Check out the blog post to a great chart withrunning donation and new donor totals that the online campaign has generated.
Click here to see the August 22, 2014 blog from The Chronicle of Philanthropy