Original Broadcast: December 2021
The past two years have been a time of constant change and upheaval for many nonprofits, especially around their peer-to-peer fundraising events. But as nonprofits have grappled with the challenges presented by the pandemic, they have also found several new opportunities — from new technologies to greater accessibility for all audiences.
As 2022 approaches, what will the peer-to-peer landscape look like in the new year? Join us as Sue Dalos, Charity Dynamics’ director of digital strategy and customer success, speaks with nonprofit experts from Boston Children’s Hospital Trust and the Parkinson’s Foundation about their predictions for 2022: What form will peer-to-peer events take — in-person, virtual or hybrid? What have they learned in the past 18 months that they can apply to next year and what challenges do they anticipate?
They also look at the key impact technology has had in keeping peer-to-peer events going strong and, in many cases, expanding — as well as what the next big trends in technology may be. You’ll come away from this session armed with ideas and insights to get your 2022 peer-to-peer fundraising off to a strong start.
In this recorded webinar, you’ll learn how to:
- Identify what worked and what didn’t — and how that can help you move forward next year
- Determine which new technologies could help expand your fundraising efforts and reach
- Evaluate what direction your peer-to-peer events should take in 2022
Speakers:
Andrea Marlar, Assistant Vice President, Special Events at Boston Children’s Hospital Trust
Andrea Marlar is a Senior development professional repeatedly recognized for top performance and promoted multiple time within a fundraising enterprise of 140 people for the #1 ranked pediatric hospital in the nation. An integral part of a record-breaking $1.5+ billion-dollar capital campaign. She has worked with executive leadership to implement the next five years of strategic plans, leading a team of 12 development professionals, focused on creating and implementing large-scale fundraising programs. She collaborates with the digital and marketing teams, corporate philanthropy partners, sponsors, hospital leadership, VIPs, event donors and patient families.
Francesca Villa, National Director of Fundraising Events at Parkinson’s Foundation
Francesca Villa is the National Director of Fundraising Events at the Parkinson’s Foundation. She oversees a wide variety of P2P programs including endurance teams, Facebook fundraisers, DIY fundraising, and Parkinson’s Revolution an indoor cycling event. She brings humor and a spirit of adventure to new fundraising opportunities and a track record of overperformance. She’s well versed in social media strategy but TikTok is still somewhat of a mystery.
Sue Dalos, Director of Digital Strategy and Customer Success at Charity Dynamics
Sue Dalos brings her unique blend of traditional and technical expertise to the consulting team of Charity Dynamics as a Principal Consultant. For more than 20 years, Sue has had the opportunity to support the nonprofit industry to raise over $500 million to fight cancer (Canadian Cancer Society, Ontario), improve heart health (The Heart & Stroke Foundation, Ontario) and support children in developing countries (UNICEF Canada). Her extensive experience in strategic development and management of integrated programs, including in-depth experience in fundraising development, marketing strategy and digital solutions from conception to launch, offers our clients actionable insights and forward-thinking solutions.
This webinar is free thanks to sponsorship by:
