The Peer-to-Peer Professional Forum offers an occasional look at news and commentary about peer-to-peer fundraising. Here’s what caught our eye this week:
New Study Explores Importance of Recognition in Fundraising
There are two types of peer-to-peer fundraisers: those who seek recognition and those who don’t.
And according to a new study by Turnkey, those who seek and earn recognition raise more money and are more likely to return to raise money in the future than those who earn but do not seek recognition.
The first-of-its-kind study explores the donor recognition practices of 93 programs at 33 U.S. nonprofits that raised more than $400 million.
You can download the study here.
For P2P Fundraisers, Strategy Should Outweigh Tactics
Shana Masterson, a senior consultant at Blackbaud and an expert on peer-to-peer fundraising, penned an interesting piece that reminds P2P fundraisers not to get too caught up in tactics when they are making decisions about their programs.
Too often, she says, fundraisers attempt to follow the tactics of other successful organizations that have completely different strategies and audiences. As a result, she Masterson writes, they spend time spinning their wheels.
“We know our goal (raise money to fund our missions) and yet we spend most of our time obsessing about tactics (Snapchat, millennials, email frequency), without truly taking the time to assess how those tactics fit into our strategy–if we have a strategy at all,” Masterson writes. “As I pondered whether an organization should change everything in 2016 or focus on a small number of things, I came to a vague but powerful answer: it depends. Changing everything could be unrealistic for some cash and resource strapped organizations, while focusing only on one thing would not move the needle for others.”
– See more at: http://npengage.com/nonprofit-fundraising/ask-these-questions-before-changing-your-p2p-program-in-2016/#sthash.76SvRObn.dpuf