Peer-to-Peer Professional Forum

Peer-to-Peer Fundraising

WEBINAR RECORDING

Right Message, Right Time: Scaling Your Communication With Broadcast Text Messaging

  • July 2024

As nonprofit events balance staff efficiency with raising more money, broadcast text messaging can help cut through the clutter of crowded channels and quickly reach participants at scale. In this webinar, you’ll see how broadcast texts can ensure recruitment and coaching messages are seen while minimizing staff effort.

The National Kidney Foundation’s Ann Marie Liadis and Tatango’s Mike Snusz share a case study on how broadcast text messaging has benefited the National Kidney Foundation. In this webinar, you’ll see how NKF has leveraged broadcast text message participant journeys – like a welcome series and coaching/countdown series to reach the right participants with the right message at the right time. You’ll also learn about the power of multimedia texts like images, GIFs, and video to recruit and coach participants.

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Speakers

Ann Marie Liadis

Donor Relations Manager,
National Kidney Foundation

Ann Marie holds dual degrees in Marketing and Business Information Systems from the University of Pittsburgh. Her professional journey is fueled by a passion for leveraging data to uncover donor insights and foster innovative strategies. She launched her career as an annual fund support specialist at the University of North Carolina College of Arts and Sciences Fund, where she pioneered the young alumni donor subscription box, Polk & Poplar. Over the past six years at the National Kidney Foundation, Ann Marie has played pivotal roles, focusing particularly on donor marketing. Ann Marie currently resides in New Jersey with her fiancé and their twelve year old Pomeranian, Sparky.

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Mike Snusz

Director of Nonprofit Customer Experience,
Tatango

With 20 years of fundraising experience, Mike Snusz currently works as the Director of Nonprofit Experience at Tatango. His goal is to help nonprofits maximize the impact text marketing can have to raise more money.

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This recording is FREE to all attendees thanks to sponsorship by