Season 2 | Episode 2: Unlocking Growth Through A Strong Partnership With Marketing With National MS Society’s Marisa Hull & Peter Fryer

P2P veteran, Marisa Hull of the National MS Society, and her marketing counterpart, Peter Fryer, join the podcast to talk about how they have built a strong partnership based on trust - and how that relationship has helped grow the Bike MS program

One of the most common refrains that echoes through the world of peer-to-peer fundraising is that our friends in Marketing just don’t understand the world of Development. (And it’s pretty easy to assume that the sentiment cuts both ways.)

However, with the evolving landscape of revenue goals, shifting supporter expectations and advancements in technology, this challenge presents a huge opportunity. Just imagine how P2P programs can grow if we could truly seamlessly blend the great expertise that both teams bring to the table.

In the episode, P2PPF’s Marcie Maxwell sits down with the National MS Society’s Marisa Hull and Peter Fryer. This dynamic Marketing & Development duo will share how their teams have collaborated to refine the Bike MS constituent journey and how they have built a solid cross-functional partnership along the way.

In this episode, we’ll also explore:

– How to build trust between Marketing & Development teams
– The idea of turning your P2P program into a lifestyle brand
– The power of vulnerability & humility in cross-functional partnerships

Mentioned Links
National MS Society
Bike MS
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Podcast Guests

Marisa Hull has spent 10 years leading some of the top 10 peer-to-peer programs in the country. She is currently the Vice President of Bike MS at the National Multiple Sclerosis Society, where she leads the largest bicycle fundraising series in the world. Marisa’s passion is bringing people together with a common purpose through great experiences.

Peter Fryer is the Associate Vice President of Constituent Experience (Peer to Peer Fundraising Events) at the National MS Society in the marketing department where he has worked for the past nine years. Peter develops marketing journeys and marketing strategy across the Society’s eleven peer-to-peer fundraising event series and has a passion for creating the best experiences possible for constituents. Peter has been in marketing for more than 15 years at various non-profit and for-profit companies, gaining eclectic experience in everything from concert promotion to digital marketing for skateboarding brands, logistical coordination of non-profit fundraising events to marketing strategy for two of the top ten Peer to Peer Fundraising series in the country. Peter resides in Colorado with his family where he collects way too many records and still makes it out to the skatepark whenever he can.

Podcast Host

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.