St. Jude Children’s Research Hospitals plans to invest $9 billion in its hospital and its fundraising arm as part of a major expansion. You read that right — that’s billion, not million.
Peer-to-peer fundraising is expected to play a role in the organization’s bold strategy. The organization previously announced the launch of a new peer-to-peer campaign — the St. Jude Walk/Run to End Childhood Cancer — in 58 cities.