For those of us of a certain age, Jerry Lewis' annual Labor Day telethon was our first exposure to fundraising. Each year, as we prepared to head
After the Ice Bucket: How the ALS Association Is Engaging Its New Supporters
Stay out of the spotlight. That’s the mantra that the ALS Association must keep repeating if it is going to successfully build on last year’s Ice
Inspiring Ice Bucket Challenge Fundraiser Anthony Carbajal Wins Cash, Sweat & Tears Award
Anthony Carbajal — the creator of a poignant Ice Bucket Challenge Video that has raised $3.8-million for The ALS Therapy Development Institute — has
Are You Ready for #P2P15?
The Ice Bucket Challenge has put peer-to-peer fundraising at the top of the minds of nonprofit leaders and board members around the world. But
How to Infuse ‘Matterness’ Into Peer-to-Peer Fundraising
By Allison Fine What would you do with an extra $100 million? That was the happy problem facing the ALS Association after this summer’s