Peer-to-peer fundraising now accounts for upwards of one-third of all online fundraising* — with the average online peer- to-peer fundraiser generating an average of $568.
How can your nonprofit ensure that it’s making the most of peer-to-peer fundraising?
The Peer-to-Peer Professional Forum has distilled a decade’s worth of lessons and insights into The Essential Guide to Peer-to-Peer Fundraising, a free new resource that will walk your organization though the key steps of building a successful P2P campaign.
This how-to guide will show you the critical strategies, tactics, technologies, analyses, rules of thumb, and errors to avoid. We’ll walk you through how to set goals, make smart decisions, and recruit and engage participants, volunteers, and sponsors.
While this guide is primarily geared toward those who are getting started, it includes information useful to charities with established campaigns — both as a training guide for new hires and a tool for generating new ideas with great ROI.
If you’re new to the world of peer-to-peer fundraising, we hope you’ll take the time to download and read this important new resource.
If you’re a more experienced fundraiser, we hope you’ll help us spread the word about it and make it available to your more junior colleagues.
* For more great stats on peer-to-peer fundraising, check out this infographic from the online-donation platform Classy.