The New Annual Fund – Turning a Campaign into Campaigners

Original Broadcast Date: March 29, 2016

In response to viewer feedback, public broadcasting station, KLRU, decided to test whether a digitally-driven, supporter-powered campaign could enhance — or even replace — their long-standing on-air membership drive. Learn how the experiment paid off: what worked, what they learned, and how they are moving forward to combine traditional marketing methods with online campaign elements to appeal to a wider audience.

Attend this webinar to learn how to:

• Combine traditional marketing with online campaigns, instead of making P2P a stand-alone revenue model
• Enlist traditional supporters to grow your campaign (it’s not just about the millennials)
• Use lessons learned from a “first try” campaign in your overall marketing plan to increase donations year-round

Susannah Winslow, Membership Director at KLRU, and Miriam Kagan, Senior Principal at Kimbia, will walk you though KLRU’s path to success.

Speakers:

 

Susannah Winslow, Membership Director at KLRU

 

 

 

Miriam Kagan, Senior Principal at Kimbia

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Free thanks to sponsorship by

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