Original Broadcast Date: September 17, 2014
Online campaigns are recruiting many new donors and supporters who in turn can spread your 
mission across more communities and continents. But with the advent of “crowdfunding,” nonprofits are losing control of the fundraising message. This is because commercial side platforms now allow people to raise money for projects, personal trips and even medical bills. Worse still, due to the proliferation of platforms and approaches, nonprofits increasingly have little visibility into who is fundraising on their behalf, where and how, thus preventing them from building the deeper donor relationships that provide ongoing support.
So how do nonprofits take back “fundraising” in the crowd? Lauren McPhail from The YMCA of Austin – Metro Office, has figured out how to combine the power of crowdfunding and peer-to-peer fundraising for optimum results.
In this real life case study of the YMCA’s successful annual-fund peer-to-peer crowdfunding campaign, Lauren and Miriam Kagan, senior fundraising principal at Kimbia, will cover the:
- Challenges of the crowdfunding free-for-all
- Functionality, message, reach and data that nonprofits must provide to grab their supporters’ attention
- Best practices for creating a successful nonprofit-driven crowdfunding campaign
- Proven practices related to the “rights” of nonprofits to crowdfund in a way that enables their supporters while keeping the nonprofit in the driver seat
Come armed with your questions – you’ll be able to submit them directly to the presenters for a live Q&A session during the webinar. Better yet, submit them ahead of time to askus@peertopeerforum.com
Not sure you can attend? Register anyway to receive a link to the recorded webinar and a copy of the eBook: 21 Proven Practices for Single-Day Crowdfunding Events.
Speakers:
Lauren McPhail, a maverick leader overseeing the YMCA of Austin’s Annual Campaign, works on new 
donor projects, member donor education and retention, innovative fundraising, oversight of donor stewardship. She also helps facilitate the collection of $1.1 million for Annual Fund, organizing big events, and revolutionary ideas to increase giving and retention. Her main areas of focus are around peer-to-peer fundraising working with 300+ volunteers and staff on the Annual Campaign. Before that, Lauren worked 3 years for Greenpeace USA on running environmental campaigns and fundraising. She was on the frontline of their peer-to-peer fundraising and campaigning team which was responsible for getting Kimberly Clark to become a company part of the Forest Stewardship Council for using sustainable methods.
Miriam Kagan, senior principal at Kimbia, works with clients to drive superior program and f
undraising results and embed best practices into all program aspects. Her passion is helping clients use data-driven insight to inform decision-making. With over a decade in strategy roles at companies including Merkle, Convio, and Blackbaud, Miriam’s experience spans a broad variety of nonprofit clients, spanning the health, social and human services, and animal welfare verticals.
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