In a bid to get the average runner to leave the cell phone at home, Timex has created an 800-mile relay race as a way to showcase its new Ironman One GPS.
Called the Timex One Relay, the 22-day event will include more than 100 runners and connect the Chicago and New York City marathons, linking each runner’s contribution to their favorite charities.
Click here to read the full October 9, 2014 article posted on Marketing Daily