“In 2024, peer-to-peer fundraising in the U.S. settled into a more steady, pre-pandemic growth pace,” said Marcie Maxwell, managing director of the Peer-to-Peer Professional Forum. “While we didn’t see the big spikes of previous years, many top programs still held strong, even with the changing economic landscape. Their success came from staying focused on community and relationships while fine-tuning strategies to keep up with shifting donor behaviors.”

“The continued post-pandemic rebound of peer-to-peer fundraising in 2024 is exciting and highlights the resilience and adaptability of P2P programs,” said Natalie Stamer, Co-Founder of Streetlight Digital which sponsored the 2024 study.

“This year’s expanded data clearly shows that organizations using a diversified communications approach are seeing stronger engagement and fundraising results—boosting fundraising activation rates by up to 28%—reinforcing the importance of multi-channel outreach in today’s evolving donor landscape,” Stamer said.

America’s largest peer-to-peer fundraising program remained the Heart Walk which yielded $110 million for the American Heart Association. In all, 18 of the top thirty programs grew in 2024.

Among the findings sure to be of greatest interest to industry followers:

The 30th program on the list, the Leukemia & Lymphoma Society’s Team In Training raised $14 million, a $400,000 decrease from the amount needed to make the top thirty in 2023.

The Cleveland Clinic Foundation’s Velosano was the fastest growing program both in terms of percentage increase (101%) and absolute dollars ($14.5 million.). That dramatic growth is largely attributable to major gifts attracted to this peer-to-peer fundraising cycling program.

The greatest increase in number of participants was achieved by the Alzheimer’s Association’s Walk To End Alzheimer’s which attracted 16,000 more walkers in 2024 than in 2023. The Breakthrough T1D Walk had the greatest percentage growth in participation with an increase of 20%.

The Leukemia & Lymphoma Society placed the most programs on the list with four: Light The Night, Student Visionaries of the Year, Visionaries of the Year and Team In Training.

The summary and complete data set submitted for this research by more than 94 US programs is available at no charge to members of the Peer-to-Peer Professional Forum and attendees at this year’s conference.  

Non-members can download a one-page summary worksheet containing study highlights at no cost and can purchase the data set for $299.

Study sponsor, Streetlight Digital, has also provided a downloadable graphic which highlights the Top 30.