Webinar originally aired on September 28, 2016
Listen as The ALS Association’s Kristin McLaughlin and ACG, Inc.’s Rachel Armbruster share key strategies to unite staff and increase revenue. Get behind the scenes on an effort to focus chapter staff on fundraising, not logistics, using fun, engaging tactics. Learn more about how revisiting staff structure, employing balanced scorecards and KPIs — as well as the launch of a national endurance program, Team Challenge ALS — have helped the organization capitalize on the success of the Ice Bucket Challenge.
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