Roswell Park Alliance Foundation tested an innovative new model using Facebook Ads, Groups and Facebook fundraisers to run a new style of virtual event entirely on Facebook. It resulted in acquisition of new supporters at a much lower cost per acquisition and higher fundraising metrics leading to an overall jump in return on investment.
What was originally a short-term fix, working around existing physical events, has turned into a long-term opportunity.
Speakers:
Allison Lockwood, Senior Fundraising Coordinator, Roswell Park Alliance Foundation
Allison Lockwood is a Senior Fundraising Coordinator at the Roswell Park Alliance Foundation. Allison has been in fundraising for five years and works to develop and execute the Foundation’s large-scale P2P fundraising events, such as the Ride for Roswell. Allison also serves as the point of contact for all team captains.
Sammie Janik, Brand and Digital Marketing Manager, Roswell Park Alliance Foundation
Samantha Janik is a brand manager, digital marketer and content creator. With experience in both organic and paid digital marketing, she specializes in increasing engagement, fostering communities, driving conversions and growing audiences. She graduated with a B.A. in English from Gannon University.
Nick Burne, Founder CEO, GivePanel
Nick is Founder CEO of GivePanel – a platform that helps over 200 non-profits manage their Facebook Fundraising. Nick has worked in online fundraising since 2005, developing digital fundraising strategies which have generated $1 Billion+ in donations for organisations like UNICEF, Movember and Greenpeace.
This webinar is free thanks to sponsorship by
