Webinar originally aired on October 6, 2016
As do-it-yourself fundraising campaigns grow in popularity, nonprofits are quickly learning that these campaigns can’t achieve success by following the traditional donor-stewardship playbook. Since they aren’t built around fixed events, do-it-yourself campaigns follow different rules. To be successful, nonprofits need to take innovative approaches to help DIY participants create their campaigns, raise money from their friends, and tell their stories through social media.