Webinar originally aired on March 29, 2016
In response to viewer feedback, public broadcasting station, KLRU, decided to test whether a digitally-driven, supporter-powered campaign could enhance — or even replace — their long-standing on-air membership drive. Learn how the experiment paid off: what worked, what they learned, and how they are moving forward to combine traditional marketing methods with online campaign elements to appeal to a wider audience.
Free thanks to sponsorship from
