Every two years, the Olympics captivate the world with compelling stories of triumph and heartbreak, perseverance and glory, and communities and countries coming together.

As we approach storytelling for our P2P events and campaigns, what can we learn from this?

Just as Olympic stories highlight the coaches and families who support the athletes, we can also share the stories of the donors who stand behind our fundraisers.

Like the Olympics, which celebrate both major and minor victories—such as a country winning its first medal or a world record being broken—we can honor achievements of all kinds, from first-time fundraisers reaching their goals to top fundraisers setting new records.

And just as the Olympics celebrate the collective power of teams and fans, we can recognize the incredible impact that occurs when our fundraisers unite to support our missions.

What lessons in storytelling did you take away from the Olympics?  Tell us on LinkedIn.