Original Broadcast Date: April 15, 2014
Independent Fundraising Event (IFE) programs are already in place in numerous nonprofit organization’s fundraising strategies. Despite the growing importance of these programs, very little has been known about their overall role. Until now.
The IFE Study conducted by Charity Dynamics is the first industry-wide look at program trends including expected growth, program structure, considerations for implementation and the driving factors behind IFE programs.
Listen in as Charity Dynamics’ CEO Donna Wilkins shares the key findings and makes recommendations for IFE success. Kelley Hohl of the Humane Society of the United States provides real world insight into how these programs work within an organization’s fundraising strategy and how beneficial IFE implementation can be. Between the report findings and the real world experience of a remarkable nonprofit organization, this webinar is packed with insight and information valuable to all nonprofit professionals including:
- Expected growth and revenue for IFE programs
- Program structures and drivers
- Recommendations for strengthening your existing IFE program
- Tips on launching a new IFE program at your nonprofit
Speakers:
Kelley Hohl is The Humane Society of the United States’ online producer, online fundraising. She joined The Humane Socie
ty of the United States, the nation’s largest animal protection organization, in 2011 as a member of the Online Communications team. After a year of producing online content and managing the online DRTV program, Kelley moved into the role of online fundraising strategist. She now manages special fundraising projects, such as the multi-channel year-end fundraising campaign and the myHumane peer-to-peer fundraising program.
Donna Wilkins, founder and CEO of Charity Dynamics, has worked with hundreds of org
anizations to implement online solutions with the ultimate goal of providing her clients the tools and confidence they need to be successful. She has worked with large national organizations with events across the country and small local events. Personally, Donna has participated in several fundraising events and raised over $10,000 from friends and family to support several organizations.
Available free of charge thanks to sponsorship by:
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